We've selected a few of our favorite chiropractic podcasts that we recommend to any chiropractor who wants to grow their business. Husband-and-wife team Richard and Haley Day launched Chiro Business Mojo with the goal of delivering resources to chiropractors who are just opening their first practice. In each podcast episode, Dr. Richard Day interviews a chiropractor or an industry expert to ask them to share business ideas and strategies for growing a successful chiropractic practice.
Past episodes have covered a variety of topics, including brand building, attracting new patients, and social media marketing hacks. Ed Osburn was a practicing chiropractor for 15 years before he launched The Chiropractic Philanthropist , which is founded on the mantra that "We are all more alike than we are different. Many of the episodes are particularly interesting because they don't gloss over the tough aspects of growing a chiropractic practice. It is also one of the longest running podcasts in the industry, and currently boasts an impressive collection of more than episodes, all available online.
The Evidence-Based Chiropractor specializes in helping chiropractors use research to acquire more patients through referrals and social media marketing. Like many other chiropractic podcasts, host Jeff Langmaid interviews experts and invites them to share marketing strategies and tips with the audience. We recommend this podcast for any chiropractor who wants to keep their finger on the pulse of the industry, stay up to date with relevant research studies, and pick up some marketing tips, all in one place. Chiropractic marketing coach Billy Sticker launched ChiroCandy , a weekly podcast that aims to help and inspire chiropractors to think more like marketers.
With about episodes and growing, ChiroCandy speaks with other marketing experts as well as chiropractic leaders to provide listeners with free business coaching, marketing advice, and other tips to run a more successful practice.
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According to experts, business messaging apps are used as much as 9 times a day by the average consumer. Chatbots can answer basic questions and forward more in-depth inquiries to customer service.
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This can help companies preserve those precious interested customers. Deep learning—or artificial intelligence—are rapidly becoming a crucial force in marketing. After all, most websites sell a vast number of products; being able to recommend just the right item to a customer is a skill. In some ways, this is the most crucial piece lost when retail transactions move from the brick and mortar store to the web storefront. The human element is still important in sizing up what a customer is looking at and making a suggestion about what they might like as well.
In person, this process is called up-selling. For all but the biggest companies, this kind of data analysis is too big to do in-house. Businesses are springing up, however, that will process this information for their clients. When businesses are willing to disrupt their business model and try something new, they can often leapfrog the competition and create a new way of connecting with their customers. While selling and making a profit is the ultimate business goal, leaving room to serve can help make sales happen for you.
What you need is to learn how to increase sales through serving your customers. Related Article:. Sure, you need to be compensated for your time and knowledge. Invest time to learn what motivates your customers or prospects. Take the time to know their needs, challenges, concerns, and fears. Serve them first, and your interests will be served in turn. As you learn about your customers, you are also investing time to better educate your customers to help move them farther down the sales funnel at the same time.
People buy because they have some pain, or need. These expectations need to be set by you the salesperson and your company and shaped around the product or service. When you know that prospects have enough information to make a decision, push them to make one. And regardless of what that decision may be, find a way to serve them. If you want to ensure that customers buy from you again and again and that they tell others about you, over-delivering is critical.
Chiropractors Learn How To Automate Your Marketing And More English Edition
It does not mean that you have to do something "big" that causes you to lose money. It can be something small to you, but maybe big for the customer. Over-delivering can be accomplished in different ways. When delivering great service to customers, don't think of it as a short-term transaction. Instead, make a long-term investment in your customers, and build up the opportunity for repeat business. Customers new and old should get the same experience, no matter how big or small your business is.
Consistency can be one of the most crucial elements of service for your customers.
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If you commit to serving your customers and prospects beyond just selling to them not only will you realize increased sales, repeat business and happier customers; you will also achieve a less erratic sales processes. Chet Holmes International has assisted over , businesses worldwide to grow faster, better, smarter. There are always a smaller number of ideal buyers, rather than all buyers, so ideal buyers are cheaper to market to and yet bring greater rewards.
They had a database of 2, advertisers that they sent promo pieces to each month. This concept is called "The Dream ," a concept where you go after your dream prospects with a vengeance.
This magazine sent the best buyers a letter every two weeks and called them four times per month. If you sell B2C, chances are, your best buyers live in the best neighborhoods. If you are a consultant, dentist, accountant, chiropractor, real estate broker, financial advisor, or a restaurant, consistently go after the folks who live in the best neighborhoods.
They are the wealthiest buyers who have the money and the greatest sphere of influence.
How badly do you want to bring Chiropractic to your entire community?
So what are you doing, every other week, no matter what, to let these companies know who you are? People will not only begin to respect your perseverance, they will actually begin to feel obligated. Interested in Keap? Check out Keap pricing or start a free demo now. As a thank you for subscribing, we'll send you a copy of our Small Business Marketing Trends Report with insights from over 1, surveyed business owners. The gifts just keep on coming. We'll never give out your information. We'll only use it to send you awesome content and resources, if you're cool with that.
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